TR Group is V8 SuperTourers’ newest family member; having confirmed a deal that installs it as an official series partner and round sponsor of the upcoming sprint event at Pukekohe on March 23rd – the TR GROUP 250.

New Zealand’s leading truck and trailer rental and lease business see the relationship with V8 SuperTourers as a valuable strategic alliance that will complement an existing deal it has in place with the Super Rugby Championship.

TR Group’s Auckland rental manager Jim Rose says V8 SuperTourers is a natural partner that fits well with its plan to drive brand awareness and sales through an alignment with major sporting organisations, like V8 SuperTourers and the Super Rugby Championship.

“We are really pleased to partner with V8 SuperTourers and the timing of the deal fits perfectly with our brand and business development strategy”, says Jim Rose, TR Group’s Auckland rental manager. “V8 SuperTourers are a premier product so the brand alignment is perfect. This relationship gives us the ability to build our brand and work within motorsport and its associated industries to develop business, so it is a great move for us.”

V8 SuperTourers Sales & Marketing Manager Mike Marsden says TR Group is a welcome addition to the fledgling motor racing series’ growing family of sponsors.

“It’s fantastic to have TR Group on board,” says V8 SuperTourers Sales & Marketing Manager Mike Marsden. “TR Group has identified V8 SuperTourers as a valuable platform from which to promote its brand and drive its truck and trailer rental and lease business which is really satisfying for us as it is further proof of the value companies see in sponsoring this great series.”

TR Group have been providing the heavy transport industry with rental and lease options for over 20 years and boast New Zealand’s largest selection of buses, trailers and trucks while providing professional advice and training for optimum fleet profitability, safety and compliance.

The TR Group 250 doubles as the Ultimate Family Picnic and is round three of the 2014 championship, currently led by Greg Murphy.